Zapata Rising campaign had its first townhall meeting in Zapata, Texas on Tuesday March 27, 2012 to present and announce "Zapata Rising: The Biggest Family Reunion in the World" campaign to a standing room crowd. The 3-day event is being plannned for August of 2013 and will commemorate the families who were displaced by the creation of Falcon Dam 60 years ago. Many among the present shared their stories and their experiences, which to many, are still very fresh in their minds. For more information, please visit www.zapatarising.com.

The marketing campaign was created by Graphitiks Advertising Design, Inc. to promote and counteract the negative publicity the area has suffered.